Technical Account Director - Loyalty Agency
Mar 17, 2025
Join us as a Technical Account Director Loyalty Agency (SFMC SFLM SF CRM)!
Collinson Group a global leader in driving loyalty and engagement for major companies is seeking a dynamic Technical Account Director to join our EMEA Loyalty team at our London HQ
Company OverviewCollinson is a highgrowth company with a rich legacy in global loyalty and benefits With a team of professionals across locations we specialize in creating exceptional customer experiences and operating loyalty programs for some of the worlds leading brands
Purpose of the JobAs a Technical Account Director youll be at the forefront of nurturing and expanding client relationships leading a dedicated team and driving growth in our loyalty agency Your role is pivotal in collaborating with clients to understand their needs develop tailored loyalty and communication strategies and oversee the execution of campaigns using Salesforce solutions
Key Responsibilities
- Client Relationship Management Build strong relationships understand client objectives and develop tailored strategies using SFMC SFLM and SF CRM
- Team Leadership Lead and mentor a client team ensuring exceptional service and performance within the Salesforce ecosystem
- Strategic Planning Collaborate with clients to develop loyalty strategies creating strategic proposals using Salesforce solutions
- Campaign Execution Oversee marketing campaigns using SFMC SFLM SF CRM ensuring timely delivery and personalized messaging
- Data Analysis Utilize data analytics in SFMC SFLM and SF CRM to measure campaign performance and optimize loyalty programs
- Budget Management Efficiently manage client budgets allocating resources for maximum ROI especially in personalized communications
- New Business Development Identify upselling opportunities actively seek new business and contribute to business growth emphasizing personalized communication and loyalty solutions
- Reporting and Presentation Prepare regular reports and presentations showcasing campaign performance and insights including the impact of personalized communications
Knowledge Skills and Experience
- Proven experience in account management and leadership roles within loyalty marketing marketing automation or communications
- Strong experiencein Salesforce Marketing Cloud (SFMC) Salesforce Loyalty Management (SFLM) and Salesforce Customer Relationship Management (SF CRM)
- Strong understanding of SFMC SFLM SF CRM marketing automation tools and technologies
- Excellent communication presentation and negotiation skills with expertise in crafting personalized communication strategies within Salesforce
- Datadriven mindset with the ability to analyze and interpret data within SFMC SFLM and SF CRM especially in personalized communications
- Ability to build and maintain client relationships within the Salesforce ecosystem
- Strong leadership and team management skills
- Resultsoriented with a track record of meeting and exceeding targets
- Creative problemsolving skills and a strategic mindset
- Proficiency in Microsoft Office Suite CRM software and Salesforce solutions (SFMC SFLM SF CRM)
Key Focus Areas
- Client Relationship Building
- Team Leadership and Mentorship
- Strategic Planning and Proposal Creation
- Campaign Execution and Analysis
- Budget Management and Resource Allocation
- New Business Development
- Reporting and Presentation
- Seamless CrossFunctional Coordination
Ready for an exciting journey Dont miss out on this opportunity!
Collinson is an equal opportunity employer and welcomes differences in all their forms including colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success
We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work Our company values are Act smarter Do the right thing One team and Be insight led These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients
In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc)
If you need any extra support throughout the interview process then please email us at
We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices Our Beacons will be your point of contact if you or someone you know needs support
