PR Manager

Crisis Management • Marketing • Public Relations • Media Relations • Press Releases • Conflict Management • Social Listening • Event Planning • Strategic Planning • Social Media Management • Copywriting • Writing Skills

Crisis Management • Marketing • Public Relations • Media Relations • Press Releases • Conflict Management • Social Listening • Event Planning • Strategic Planning • Social Media Management • Copywriting • Writing Skills

PR Manager

Insuretech 

£40-45K

 

We are searching for an experienced PR Manager to lead and internal PR function for B2C and B2B activity for a Series A Insuretech start up. You'll be a key member of their Marketing team.
You'll deliver best-in-class marketing communications to help build brand awareness, sharing engaging data-led stories to deliver all important backlinks to theirr site to drive uplift in their domain authority.
In turn, this activity will build their brand, drive our customer acquisition programmes, and fuel their social and paid campaigns.
As a business they aim to use great PR to improve their domain.

Responsibilities:

As a digital PR native, you will promote their services and products, including mobile and home contents, cover and all future offerings in the insurance and warranty sector.

• Deliver high-value ‘follow’ backlinks to their site while ensuring activity is on trend, exciting and data-led
• Build and nurture relationships with key people, publications and platforms in the national, international, Fintech/Insurtech, technology and business media space.
• Drive their acquisition, retention and referrals programmes forwards by supporting the delivery of the PR quarterly project plan and regular proactive testing through new publications.
• Work with the marketing team and the reporting available to share campaign performance and impact with the team, including any A/B testing plans/results.
• Writing and editing the copy of all PR campaigns and uploading where appropriate to company WordPress.
• Liaise with the wider team to keep them informed of changes to B2C and B2B PR programmes that may result in new contact or customer/trade responses.
• Manage the scheduling of PR comms so that the cadence and relevance is in-line with business expectations and work on optimisations using a test, learn and iterate approach.
• Work closely with Affiliate, Partnership, Product and Customer Excellence teams to ensure we are always delivering relevant and valuable content to our audiences.
• Work closely with the Marketing Designer to create appealing imagery that helps improve PR outreach.
• Reporting directly to the Head of Brand Marketing and discussing ideas to optimise the PR strategy.

Experience:

• Proactive and commercially savvy PR Manager, who is passionate about disrupting the financial world using the latest digital PR tactics.
• Proven experience delivering successful PR marketing activities through relevant media channels.
• Up-to-date knowledge of developments in PR excellence so that we are always at the industry forefront and analyse competitors’ PR output to identify opportunities and risks.
• Excellent communication and strong analytical skills and be able to use results to optimise campaigns to meet business needs.
• Strong interest in SEO marketing and industry best practices. An understanding of organic and referral traffic and Google Analytics is a plus.
• Experience utilising distribution tools such as Muck Rack is a plus.
• A portfolio of original and/or award-winning campaigns would be highly considered