AD - Digital Planning (Emma)

Civil • Bidding • GIS • Capital Market • Cement • Agricultural

Civil • Bidding • GIS • Capital Market • Cement • Agricultural

Position: Account Director-Digital Planning

Location: London, Full Service Digital Agency

Salary: 55k per annum

About the Company

We are an award-winning, independent media agency, with huge passion for our work, alongside our values and unique market approach. Our success can be directly attributed to the levels of client service, planning and implementation (buying) value we deliver for clients that is truly unrivalled elsewhere. We have a unique working environment and open structure which encourages personal development through early client contact, team work/training and exposure to all media from day one. We work closely with our valued clients across a diverse range of sectors.

About the Role

You will be focused on a selection of clients within the group, responsible for being one of their key account contacts. You ll be expected to be heavily involved in the media planning, spanning from contributing to the overall strategic direction to taking lead on writing the supporting detailed media plans. Great organisation, internal and external team coordination skills, a passion for client servicing and making the complex simple will be critical.

You ll be a key contact for clients maintaining a strong working relationship

Ensuring we are continually considered as an extension of the marketing team

You ll understand your client s category and add value with your opinions

Demonstrate an ability to make recommendations that will positively impact their businesses

Help to mentor and give day to day guidance to less experienced team members

Recognise new trends and introduce new media opportunities within your planning

Define the role for digital media channels within campaign strategies

Work with specialist teams to deliver cohesive, fully-integrated cross-channel plans

Clearly communicate to clients how the channels will work with each other

Understand how individual channel KPIs and overall campaign KPIs will be used to measure success

Be able to source and recommend suitable performance benchmarks against KPIs set

Understand how to build test and learn opportunities into your planning when relevant

Present cross-channel plans to clients

You ll be able to coordinate and lead regular client calls and meetings including weekly client statuses and reporting meetings

Contribute to the overall upskilling of digital knowledge of the broader account team

Requirements

About the Candidate

The ideal person for this position will fit with the culture of the Company. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined.

We are looking for the following qualities in any candidate:

Creative Thinker: Innovate and create different solutions for clients

Communicative: Get excited by briefs and show passion when presenting solutions back to clients

Must be able to explain how our media recommendations can make a real difference to businesses

Confident: In presenting and leading clients

Analytical: Of course, a good planner will possess amazing technical, numerical and interpretative skills

Be able to draw conclusions and react to any data results and reports

Stickler for detail: Monitor media schedules sent to clients across the team

Practical: A doer , but with an instinct for what can really be achieved when planning and buying plans.

Experience:

A minimum of 5 years experience in media planning and buying agencies

Currently in a role that involves digital channel planning as part of a fully-integrated media planning approach

A solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & Affiliates

Awareness of Influencer marketing and SEO would also be a benefit

A working knowledge of the current media market landscape

Fluent in your ability to communicate this to clients

A strong understanding of campaign evaluation

Knowing how to set and measure against both media, brand and business KPIs

Excellent time management skills, both of yourself and others

Pro-active attitude in identifying and developing opportunities in media channels to future proof planning

Advanced experience with key planning tools such as Touchpoints, Comscore, YouGov, Kantar TGI, Nielsen, GA, Google Trends, intermediate/ advanced PPT & Excel

About the Candidate The ideal person for this position will fit with the culture of the Company. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined. We are looking for the following qualities in any candidate: Creative Thinker: Innovate and create different solutions for clients Communicative: Get excited by briefs and show passion when presenting solutions back to clients Must be able to explain how our media recommendations can make a real difference to businesses Confident: In presenting and leading clients Analytical: Of course, a good planner will possess amazing technical, numerical and interpretative skills Be able to draw conclusions and react to any data results and reports Stickler for detail: Monitor media schedules sent to clients across the team Practical: A doer , but with an instinct for what can really be achieved when planning and buying plans. Experience: A minimum of 5 years' experience in media planning and buying agencies Currently in a role that involves digital channel planning as part of a fully-integrated media planning approach A solid understanding of all digital media channels; Display, Programmatic, Paid Social, PPC & Affiliates Awareness of Influencer marketing and SEO would also be a benefit A working knowledge of the current media market landscape Fluent in your ability to communicate this to clients A strong understanding of campaign evaluation Knowing how to set and measure against both media, brand and business KPIs Excellent time management skills, both of yourself and others Pro-active attitude in identifying and developing opportunities in media channels to future proof planning Advanced experience with key planning tools such as Touchpoints, Comscore, YouGov, Kantar TGI, Nielsen, GA, Google Trends, intermediate/ advanced PPT & Excel