Customer Value Management CVM Lead

Administrative Skills • Facilities Management • Biotechnology • Creative Production • Design And Estimation • Architecture

Administrative Skills • Facilities Management • Biotechnology • Creative Production • Design And Estimation • Architecture

pstrongPermanentstrongppstrongLondon Dallas Boston HybridstrongppbrppCollinson Group is a global leader in driving loyalty and engagement for many of the worlds largest companies Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem The group offers a unique blend of industry and sector specialists who together provide marketleading experience in delivering products and services across four core capabilities Loyalty Lifestyle Benefits and InsuranceppThe group provides unrivalled insight and expertise around affluent consumers and frequent travellers creating and delivering products and services now accessible to over m end consumersppWe have more than years experience with global locations servicing over clients in countries employing peopleppWe have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiencesppKey clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFCppOur mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we workppNever short of ambition the success of our business is delivered through the diverse and talented team of over colleagues globallyppstrongThe RolestrongppAs Customer Value Management (CVM) Lead you are responsible for overseeing the creation and implementation of strategies that maximize customer value and loyalty The CVM Lead works with crossfunctional teams to develop and execute programs that drive customer engagement and satisfactionstrongstrongstrongstrongbrstrongbrstrongstrongKey ResponsibilitiesstrongpulliDeveloping customer value management strategies This includes conducting market research and customer surveys to gain insights into customer needs and preferences Based on these insights create strategies to enhance customer experience loyalty and valueliliAnalyzing customer data use data analytics to implement data driven customer lifecycle management perform customer segmentation and track customer behaviour and identify trends measure customer lifetime data Use data to define and refine strategies and treatments to improve customer experience and marginsliliDesigning and Activating strategies and insights through collaboration with product marketing and inmarket teams to demonstrate measurable lift in key metricsliulpstrongKnowledge skills and experience requiredstrongpulli years relevant experience in Customer value management (customer lifecycle management) and experience in defining strategies to drive engagement and conversions in Travel or other industries with proven resultsliliData analysis and Science Proficiency in using data analytics to track customer behaviour identify trends and measure the effectiveness of customer value management programs Able to work effectively with data scientists to analyse data and create models and decisioning and rules engines Strategic thinking The ability to develop and execute strategies that maximize customer value and loyaltybr Customer insights A deep understanding of customer needs preferences and behaviours obtained through market research customer surveys and data analytics The ability to think about data differently using it to identify customer behaviour and tell a story to the business to influence decision makingliliInnovation and Problem Solving ability to identify and solve complex customer experience challenges and continuously improve the customer experience The ability to execute tests or trials to validate approachesliliCommunication skills The ability to communicate effectively with crossfunctional teams including commercial marketing product development and customer servicebrliulpemCollinson is an equal opportunity employer and welcomes differences in all their forms including colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success emppemWe are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work Our company values are Act smarter Do the right thing One team and Be insight led These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients emppemIn your application please feel free to note which pronouns you use (For example sheherhers hehimhis theythemtheirs etc)emppemIf you need any extra support throughout the interview process then please email us at a @collinsongroupcomaemppWe also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices Our Beacons will be your point of contact if you or someone you know needs supportp